Sound Engineering Explained

Are you into music production? Are you new in the music business? For sure, you would be hearing a lot of terms, jargons, and such that are not familiar to you. There are a lot of steps to be understood as music production involves a lot of activities.

Of course as a newbie in the industry or someone who is just curious about music, you have to begin somewhere. To be able to understand the world of producing music, you must keep up and understand the language.

You must understand the processes and the steps involved. You can start by learning one process at a time. Today we will learn about sound engineering. To start, let’s go through the production cycle quickly to understand what role does sound engineering play.

A song is conceived around a theme and composed – demos are recorded to get feedbacks and to be able to finalize the arrangement of the song. The artists involved in performing practices until they’re ready for recording.

And a recording wouldn’t be complete without sound engineers. In general, sound engineering is a discipline where sound engineers work on recording, manipulation, enhancement, and reproduction of sounds. Sound engineering is done for practical and creative reasons.

There are also sub-disciplines of sound engineering that are applied on the different stages of music production. During recording, you will have the recording engineer present. They supervise the recording, manipulate, and edit the resulting track.

Even after recording, overdubbing still happens. This is when there’s a need to record separately a performance that will later be combined with the original track. The recording engineer is still part of this step.

The next step is to mix the track. Audio mixing or online mixing is a process of adding effects and enhancement to the recording. The frequency, volume, panoramic position, dynamics of the track is further adjusted.

In this step, effects such as reverberations and echo can be added to improve the song. A mixing engineer is involved in doing these tasks. They are the ones who receive your track and they manipulate it improve the overall final sound.

Once satisfied with the song, it’s now ready for distribution. However, you need to make copies of the track to be able to do this. The next process is called mastering – this process is necessary to be able to distribute a track.

A mastering engineer is involved in transferring the track digitally or through a data storage device where copies of the track will be made. They optimise the sound that will serve as the master file. The song can now be copied and distributed by using the master. Online mastering is now a  popular technique, you can now visit to learn more about it.

And that ends the cycle of music production – until song composition starts again. As you see, sound engineering is applied in a lot of areas in producing music. From recording, editing, mixing, to mastering – these sub-disciplines of sound engineering are all important in the entire process.

They all play a crucial role in making the song a success. And that’s how sound engineering in music production is applied. We hope that you have learned something new in this article that will help you understand music production more!

The Best Marketing Strategies You Should Be Doing in Social Media

By: Mr. SEO Philippines

Nowadays, social media has become the important online tool it gives you an opportunity to connect with your audience and give voice to your online brand.

However, there is some marketing strategy that every online marketer should know to be able to make a reputable online brand. One can find hundreds of marketing strategies online but you should always remember only a few basic and important strategies to be able to make it as a reputable online brand.

First and always the important is the Content.  Content is the backbone of any communication, which gives an edge to your marketing so you should include it in your marketing strategy.

Content helps to become the medium to get connected with a wider audience and let them understand what you are actually trying to offer them.

The power of your social media depends upon the substance of your content. You should give importance to your contents and how are you going to deliver it. Remember what they always say, “Content is King”.

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The Right Tool.  We all know that there are so many social media platforms that you can utilize. From Facebook, Twitter, LinkedIn, Pinterest, Instagram, to Google+, Tumblr, and YouTube, you can use these platforms as your best strategy to reach the right audience. You need to understand each platform and how you can utilize them for your specific campaign.

Be Engaged. Being engaged with your audience is one of the best social media strategies because it helps you to understand what your target audience specific needs.  Being engage can actually help in how you can fulfil their need and it may even help you build a good relationship with them. This way your audience may be more interested your products, services or your other upcoming promotions.

Be Visual. Another way to be connected with your audience is by sharing quality images and videos.  This marketing strategy should be included because it can definitely help you to interact with your audience. And to be effective, make sure that you only upload quality visual content of your products and services. The quality is important as the visual contents will represent you as a reputable brand or services. You can upload on a regular basis to update your target audience.

Be a Listener.  A successful brand always listens that’s why you need to make an effort to listen to you clients. Traditionally, sellers need to listen to the need of its buyers so that it can be fulfilled immediately.  Remember that you always understand the needs of your customers as they expecting more from you.

No doubt that Social Media is a big help to promote a business to a wider audience. You need to understand the power of social media and how it can help you build a good brand and reputation. You can follow this simple and basic strategy or you can invest in a good social media marketer. Either way, use social media as your marketing strategy to help in making an online brand in the world of advertising.